On the eve of the movie debut of Twilight, much pissing and swooning occurs on the subject of vampires as depicted in this film. Lots of articles wonder about the attraction that the Twilight vampires have to their audience.
Rosemary Black, New York Daily News:
1) Women are drawn to Byronic heroes. 2) We desire them because the intense fear provides orgasmic arousal. 3) They're the ultimate symbol of a chaste sensuality. 4) They're perpetually young, sexy and intensely devoted to their mortal lovers.
Kate Harding, Broadsheet [Salon]:
1) New York Daily News is full of shit. All the article's arguments represent tired stereotypes about female sexuality. 2) Women are attracted to the recent crop of vampires because they are written by women and /or because there's a focused on well-rounded female characters.
Henly 424, Salon commenter:
The current iteration of the vampire, an intensely devoted, magical, eternally loving being with awesome superpowers, recapitulates the old fantasy that a supernatural creature can somehow rescue an ordinary kid from a life of boring normalcy and transform him/her into something powerful and stupendous, merely by association with the undead.
There's not anything particularly attractive to women as a whole about vampires as a whole. For women as a whole to be attracted to vampires as a whole, both women as a whole and vampires as a whole would require definition as monadic entities. However, women are diverse in their attractions; vampires are diverse in their manifestations. The idea that "vampires" can reveal something "essential" about "feminine sexuality" can just go to hell.
Even if we're talking about the type of vampires shown in the Twilight saga [which we probably are, even though it's never explicitly stated], the question is still not "Why do women love vampires?" The question is "Why are these particular characters extremely popular among a huge subset of U.S. readers who are mostly teenaged and female?" There's no ahistorical answer. I can't stand it when people can't frame their inquiries with appropriate exactness.
As to why the Twilight vampires are so popular with their audience, I think Laura Miller's analysis of Bella as Mary Sue
is an insightful start.
The LHF vampires are amused about the amount of critical ink being spilled in an attempt to explain their attractiveness to mortals. :p