Heineken Draught Keg robo-woman ad: sexist?

I've never commented on ads before, although I've always enjoyed Ms. magazine's back page where the inflammatorily sexist ads are rounded up for my viewing pleasure. However, I was poking around online, reading about the controversy [as, for example, on the blog of Bob Garfield, columnist for Ad Age] over the Heineken draught keg TV spot ... In this ad, the robot woman supposedly does a C section on herself and brings a draught keg out of her uterus.

For the record, I would like to say that I am truly torn about the ad.

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The sad, ironic and really insulting anti-abuse ad

 If you really want to see an offensive ad, check out Kabayanihan's anti-violence print ad below the cut, courtesy of AdverBox. 

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