Don we now our gay apparel...
Jan. 7th, 2008 03:03 pmWell, not really, but look we now at some gay ads, fa la la la la, la la la la. Radar's feature, Gay for Pay, provides proof positive that gay-targeted ads rely heavily on stereotypes of effeminacy/drag, phallic symbols and the assumption that lesbians don't exist. Part of me is offended by the clumsy use of trite gay characterizations, while part of me is offended that there's only one ad explicitly targeted at women [the beer ad], although I suppose you could make a case for the Subaru ad [suits/sparkly dress] being for a woman as well.
( Subaru ad and analysis below )