Stvpid Svedka.

As a follow-up to my analysis of Svedka Vodka's stvpid ads targeted toward straight viewers, here's an equally pathetic attempt by the same company to target gay viewers. 

According to the copy, Svedka Vodka is right up there with clipping your toenails, taking out the trash, watching paint dry, doing laundry and all those other value-neutral activities that gay men would rather be doing than having sex with women. That's hardly a ringing endorsement. Heck, I don't even think this endorsement can reach the bell. If it does, it just bounces off like a foam ball, having made no sound on impact.

Svedka Vodka: Making useless, gratuitous, confrontational and meaningless comments about your sexuality since 2006.

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Transman in Heinz baked beans ad.

Yeah, I'm probably really behind the curve here, but here's a British ad for Heinz Beans. I like that the transman seems confident, relaxed and happy, while the bio man's head looks like it's going to explode. His confusion and trans-related anxiety seems to be the butt of the joke more than anything. Your sex may change, but never your love for baked beans.

The transman's self-ID as Christine rings false, though. Even though he says, "It's Christine!", it's NOT Christine. It USED TO BE Christine. Now it's whatever his current name is. If I were in that situation, I would say something like, "Hi, [FormerClassmate]! I'm [MyName]! We went to school together." Then I would talk generally from that commonality and explain a bit later that I used to be [MyFormerName] if [FormerClassmate] was still confused about how he knew me.