I always knew McDonald's hamburgers tasted like crap, but...

[modernwizard]

...I never thought I'd see them copping to it in an ad of theirs. Can you guess what the ad below [by Haye and Partner, Unterhaching, Germany, ganked from Ad Goodness] is selling? Frankly, my first guess was "shit sandwiches." Fossilized sandwiches? Coprolite sandwiches? Answer below ad.

Apparently it's supposed to be selling McDonald's coffee. Apparently that crap-colored object is supposed to be a coffee bean with an identity crisis. Could have fooled me. Usually ads fail for me because I'm distracted by their sociological implications. Very rarely do I just fail to understand what the heck is going on, on a very basic level, in an ad.