Sex sells vacuum cleaners?

[modernwizard]

Subject: Vacuum cleaner ad below, ganked from Inventorspot. Sorry...I don't have a larger version, and the only context that I have is that it's an ad for a German appliance. Too good to pass up, though.

Topics of discussion: "sex sells," objectification, gender roles, mainstream commodification of BDSM subculture, differences between advertising norms in different countries.

Ready, set, discuss!!

Comments

[damsel-ophelia.livejournal.com]

I don't know anyone who makes BDSM play look *that* pretty! And I think out of all of the folks I know in the scene, maybe 3% are the sort of "attractive" that would appeal to an advertiser's aesthetic.